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This paper aims to explore how adaptive re-use (AR) could be used more frequently and extensively in the hospitality industry as a viable strategy to help achieve the United Nations sustainable development goals (UN SDGs) agenda for 2030. In particular, the paper discusses the benefits and drawbacks of AR and further investigates the appeal of AR over rebuilding, in both a general sense and specific to hospitality settings.

The study provides a literature review and thematic analysis based on semi-structured interviews about AR projects and its application in hospitality settings. In so doing, the article draws on knowledge and insights from experts and practitioners involved in AR projects globally. The professional interviewees’ expertize ranges from urban planning, sustainable development, architecture to sustainable hospitality solutions.

The results illustrate how AR is a mindset not only applicable to specific buildings or environments but also how it is a vital solution to sustainable development in hospitality. The social, environmental and economic benefits of AR outweigh the challenges and extend to being of regional and even national importance.

AR projects have the ability to stimulate improvement in the use of space and to transform entire communities – especially if there is more and improved support from local government and the relevant authorities. With sufficient incentives to make the projects economically viable, the outcome would be increased presence of cultural and historic preservation, more conservation of construction materials, energy and other resources relevant to the demolition and construction process. The application of AR contributes to attaining UN SDGs’ targets and the future will see more culturally rich, inclusive, sustainable cities and architecture.

There seems to be a lack of research in the field of AR in the hospitality context, particularly in relation to achieving the UN SDGs 2030. This paper aims to bridge this gap in knowledge, as well as to provide a starting point for a greater vision and coordination between governments, architects, hospitality professionals and all other involved stakeholders to boost sustainable development through AR.